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Face – and Defeat – the Ugly Truth with the CRM
It’s an ugly truth in our industry – customers don’t like the car-buying process. According to a 2015 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like…
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Article
How to Get the Most Out of Customer Data by Using the Personal Touch
The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expec…
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Investing in a Generation of Learners
Today, more than one in three workers are millennials, and by 2025, millennials will make up 75% of the workforce. As digital natives and self-starters, millennial employees are primed to embrace your…
Article
Three Key Action Items for Dealerships
I get it – it’s hard to stay focused. Keeping the unread emails to double-digits is a feat, and social media notifications never stop rolling in. There’s a shiny new technology avail…
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Physical + Digital = Great Customer Experience
As customer expectations have changed, it has become more critical than ever for customer experience to always be top of mind for dealers. In today’s marketplace, that experience goes beyond the…
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ThankYou, VinWorx 2017!
Thank you to all who joined us for VinWorx this week! Thanks to each of you in attendance, I left feeling connected, ignited and ready to succeed, and I hope you did too. Learn more about our Connect…
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Is Your CRM Training Setting You Up for Success and Retention?
With nearly three-fourths of auto dealers today using a CRM system, it’s clear that dealerships understand the benefits that a CRM can bring their business. But understanding the possibilities o…
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Q&A with the CEO of Carter Myers Automotive
We sat down with Liza Borches, CEO and President of Carter Myers Automotive in Charlottesville, Virginia to talk about how using VinSolutions products over the last four years has shaped her business.…
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Give the People What They Want
As consumers continue to become more educated about their purchases, vehicles included, they also continue to become more aware of how they are being marketed to. Not just any email with their name in…