AUTOMOTIVE MARKETING PLATFORM
POWERED BY VINSOLUTIONS
Engage customers with personalized, automated marketing.
Customers expect personalized, relevant marketing from dealerships. But delivering personalization at scale—while balancing multiple departments, tools, and staff members—is often challenging.
How We Solve It
Automotive Marketing Platform simplifies marketing processes, engages customers, and delivers personalized marketing experiences across the ownership lifecycle with advanced data insights, automated workflows, and the hands-on support of a Marketing Account Manager.
Dealer Success Story
See how Eide Automotive Group has used Automotive Marketing Platform to streamline its marketing efforts and reach customers with the right messages at the right time.
What Makes us Different
Advanced Data Insights
Target the segment of customers who are most likely to buy—before they even submit a lead—with Cox Automotive proprietary data, including customers’ online shopping behavior.
Automate workflows with customer data
Determine the best next step for reaching out to your customers, without manual execution by your team. Boost engagement with automated, personalized “if/then” marketing journeys built from customer data.
Target customers who are ready to buy
Build automated, targeted campaigns to reach in-market shoppers—before they even submit a lead—with Cox Automotive proprietary data and customers’ online shopping behavior insights.
Spend more time on strategy with hands-on support
Maximize the impact of your marketing with the hands-on support of your Marketing Account Manager. Your marketing specialist will execute campaigns based on the strategic direction you provide, delivering the right message to the right customer at the right time.
View marketing activity in your sales tools
Keep salespeople up-to-date on customer journeys with a complete view of the marketing communications a customer has received, directly in the CRM customer record.
Offer the right inventory at the right price
Automatically recommend the best match for your customers from your current inventory, as well as personalized payments. The Automated Offers features leverages customer data from across platforms and tools, including your desking platform, Kelley Blue Book, and Autotrader.
Measure and adjust
Quickly understand the performance of your campaigns and channels so you can adjust your approach effectively, maximizing ROI on your marketing spend.
Market across channels
Reach your customers on the right channels, including email, phone call, and Facebook ads, with recommendations and automated CRM tasks from Automotive Marketing Platform.
See for yourself how Automotive Marketing Platform can take your dealership’s marketing to the next level.
How Eide Automotive Group Simplified and Personalized Marketing
With five stores and a large customer base, Eide Automotive Group found it difficult to deliver personalized, meaningful marketing messages at scale. The dealership looked to Automotive Marketing…
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